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Our Solutions
We offer a full suite of innovative, community-focused enrollment and lead-generation services designed to boost your marketing impact.
Our comprehensive solutions include personalized door-to-door canvassing, strategic site-based outreach in high-traffic areas, and face-to-face fundraising efforts, ensuring your message reaches even the hardest-to-engage audiences.
Door-to-Door Marketing
There’s a reason door-to-door marketing has been an important tactic for companies, non-profit organizations, and political campaigns for over a century–it produces results. Americans are spending more time at home, but with Do Not Call lists, limits on digital advertising, and media cord-cutting, they’re increasingly difficult to reach.
Our door-to-door canvassing approach is a proactive, personalized strategy that leverages both meticulously targeted consumer data and a broad household outreach method to connect directly with potential customers. By bringing your message right to their doorstep, our trained canvassers engage in genuine, face-to-face conversations that go beyond simply sharing information—they build trust, foster relationships, and create a dialogue that resonates.
Face-to-Face Fundraising (F2F)
Face-to-face (F2F) fundraising is a powerful tool for nonprofit organizations, allowing them to connect directly with potential supporters, build meaningful relationships, and drive sustainable donor engagement. Pathway’s F2F programs focus on transforming each organization’s unique mission into a compelling and effective message that resonates with the public.
Effective F2F programs require highly-trained teams, a captivating message, and persistence. Pathway’s F2F fundraising programs help organizations grow their donor base, strengthen community engagement, and amplify their mission through direct, personal connections.
Relational Outreach
Our most innovative and cost-efficient tactic, relational outreach is inspired by practices honed in political campaigns and issue advocacy. PSG recruits community members who utilize their personal networks to communicate with friends, family, and neighbors about potential cost savings or promotional opportunities, in exchange for a small stipend that is contingent on completing the outreach. This grassroots approach opens up fresh avenues for engaging communities in ways that were previously out of reach.
Site-Based Canvassing
Our site-based canvassing strategy brings your message to life by positioning trained canvassers in the midst of everyday community activity. Whether at neighborhood events, community hubs, bustling shopping plazas, or busy transportation centers, our team meets people where they are, engaging them in their natural environments. This dynamic approach ensures that your message reaches a diverse audience—each interaction tailored to capture the attention of those in the midst of their daily routines.